Become a Certified Digital Marketer (Associate)
(Meta Certification Prep Exam)
Learn modern digital trends & methods to develop key marketing strategies and spur growth for small to large scale businesses.
Next Start date
Coming Soon
Coming Soon
Duration
5 weeks
Schedule
Twice Weekdays 10am - 2pm or Saturdays 10am - 5pm
Format
Physical or Online
What you will learn
- Explain what Digital Marketing entail
- Define segments and the role segmentation plays in digital marketing
- Identify the relevance of role for different channels for your business and customers
- Explain how to use channels to market to the right customers at the right time.
- Building a target persona
- Define channels that will be used in campaigns and where your approach is paid, earned or owned
- Content writing
- Explain the impact local SEO has and how to set it up
- Perform keyword research, analysing search volume and competition
- Create your own Google Ads campaign
- Evaluate results and optimize Adwords
- Review key metrics and KPIs for SEM
- How to take advantage of video marketing, using Youtube.
- Learn Twitter marketing and how to leverage the Ads on it.
- Learn Facebook marketing and how to leverage Ads on it.
- Learn Instagram marketing and how to leverage the Ads on it.
- Landing pages & Lead Generation
- Review best practices of digital marketing UX
- Evaluate the design, functionality, and effectiveness of landing pages
- Develop forms for your business
Plan and prepare lifecycle marketing strategies
Learn how to do email Marketing
Engage with your customers via email throughout their lifecycle.
Plan, execute, and measure email-marketing campaigns
Explaining how to create popup form to gain organic followers via email.
- Outline the process for developing content campaigns.
- Create a content plan with key messaging
- Assess which content marketing tactics meet specific marketing and business goals.
- Determine the key metrics for measuring and optimizing content marketing tactics.
- Select appropriate influencers for your project and determine your influencer outreach strategy.
- Curate and modify digital content across your social channels.
- Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
- Use of CRM (Customer Relationship Management) & Marketing automation tool
- Throughout this course, you will be introduced to Artificial Intelligence (AI) concepts and tools that can enhance your productivity and workflow. You will learn how to leverage AI to automate tasks, gain insights, and improve overall efficiency.
- Your instructor will guide you through the exploration of various AI tools and technologies, tailored to the specific needs and goals of the course. This hands-on experience will enable you to develop practical skills and apply AI solutions to real-world problems.
- Google Analytics
- Clear understanding of how to leverage the detailed information on Google Analytics
- Learn how to track a link using Google Analytics
- Google Search Console
- In depth tutorial on how to use Google Search Console
- Google TagManager
- Explain how to use Google TagManager to track links on your website
- Structured Data Markup Helper
- Explore how to use structured data markup helper to boost your local SEO
What is Digital Marketing?
Digital marketing is the promotion of products or services using digital channels to reach and engage with customers.
It involves leveraging online platforms, such as search engines(Google etc), social media, AI, email, and websites, to connect with your target audience.
Imagine the internet is a vast ocean teeming with potential customers like fish. Digital marketing is like being a skilled fisherman. You use a variety of tools and techniques – from casting a wide net (like social media) to using specific bait (targeted ads) – to catch the right kind of fish (your ideal customers).
Digital marketers analyse the ocean (online data), study fish behaviour (customer preferences), and constantly adjust their approach to maximize their catch (sales and conversions).
It’s about understanding where your target audience hangs out online, what they’re interested in, and how to create compelling content that grabs their attention and encourages them to take action.
Kickstart your career with Us
1-1 Mentorship
Everyone’s career transformation journey is different, so you’ll have 1-on-1 session from a dedicated career coach
Portfolio
Showcase your newfound skills and impress recruiters with a professional portfolio we help you create
Internship Placement
Gain valuable industry experience through an internship secured through our network of 100+ partner companies.
Interview Prep
Develop your interview skills with our comprehensive guide and preparation support & mock interviews
LinkedIn profile
Make a strong first impression on potential employers with help of our team.
Craft A Winning CV
If your intention is to get a job, you get expert guidance on building and optimising a compelling CV to land interviews.
Next Digital Marketing Course
Coming Soon
Flexible payment plans available. Our team can help answer any of your questions about the course. Get in touch.
Bootcamp
Intensive training + portfolio + Interview prep + Elroi Diploma Certification/Northsnow Certification
$1,500
$1,331
Extended registrations
Digital Marketing Mastery
On the Job training + portfolio + Interview prep + Elroi Diploma Certfication /Northsnow Certification & more
$1,600
$1,500
Extended registrations
Testimonials
What our clients say about us?
Become a Certified Digital Marketing Professional
Earn an employer-recognized certificate and get a professional portfolio that will help you get hired.
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+
Grads have chosen Northsnow Academy to launch new careers or upskill to greater heights
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Since Northsnow Academy has been dedicated to transforming the careers and lives of our students
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%
of graduates report positive career outcome and secure jobs within few months of graduation
Join our growing community of 7,500+ alumni
FAQs
At Northsnow Academy, you'll gain hands-on experience with industry-standard tools. Our curriculum ensures you're proficient in scheduling, monitoring, and analyzing social media across multiple platforms.
Absolutely! Our project-based learning approach means you'll develop, implement, and analyze a complete digital marketing campaign for either a simulated business case or, in some cases, actual local businesses. This provides you with portfolio-worthy real-world experience.
Our curriculum dedicates several modules to both technical SEO and content marketing. You'll learn keyword research, on-page optimization, technical SEO auditing, content calendar development, and content creation strategies across various formats. We emphasize the integration of SEO principles within content marketing for maximum effectiveness.
While specialized social media courses focus solely on platform-specific tactics, Northsnow Academy's Digital Marketing course provides a comprehensive education covering all digital channels including search, email, content, paid advertising, and social media. This approach ensures you can develop integrated marketing strategies.
Yes, we have a dedicated module on email marketing that covers segmentation, automation workflows and analytics using platforms like Mailchimp and Sender. You'll create automated email sequences and learn to optimize for deliverability, open rates, and conversions.
Northsnow Academy reviews and updates our Digital Marketing curriculum quarterly to reflect platform changes, algorithm updates, and emerging trends. Our instructors are active industry professionals who bring current best practices directly to our classrooms.
Absolutely. You'll learn to set up tracking, analyze performance across channels, and develop data-driven reports that demonstrate campaign ROI.
Yes, our course includes comprehensive modules on paid advertising across Google Ads, Meta (Facebook/Instagram) Ads, etc. You'll learn audience targeting, ad creation, budget management, bid strategies, and performance optimization.
Learn high-quality skills from home with our online courses. Watch recorded lessons whenever you want, join live sessions with teachers, and use tools to work with other students on projects. Our courses are designed so everyone can take part, including people with disabilities.
To enroll, click the apply button an complete the application form with your personal details. Upon completion, a personnel will contact you on how to proceed.
