Become a Certified Digital Marketer(mastery)
(Associate + SEO + Google Certification Prep Exam)
Learn modern digital trends & methods to develop key marketing strategies and spur growth for small to large scale businesses.
Next Start date
5th May, 2025
Extended registrations ends April 20th
Duration
5 weeks
Schedule
Twice Weekdays 10am - 2pm or Saturdays 10am - 5pm
Format
Physical or Online
What you will learn
- Explain what Digital Marketing entail
- Define segments and the role segmentation plays in digital marketing
- Identify the relevance of role for different channels for your business and customers
- Explain how to use channels to market to the right customers at the right time.
- Building a target persona
- Define channels that will be used in campaigns and where your approach is paid, earned or owned
- Content writing
- Theoretical aspect on how SEO is done
- Explain the impact local SEO has and how to set it up
- Perform keyword research, analysing search volume and competition
- Create your own Google Ads campaign
- Evaluate results and optimize Adwords
- Review key metrics and KPIs for SEM
- How to take advantage of video marketing, using Youtube.
- Learn Twitter marketing and how to leverage the Ads on it.
- Learn Facebook marketing and how to leverage Ads on it.
- Learn Instagram marketing and how to leverage the Ads on it.
- Landing pages & Lead Generation
- Review best practices of digital marketing UX
- Evaluate the design, functionality, and effectiveness of landing pages
- Develop forms for your business
- Plan and prepare lifecycle marketing strategies
- Learn how to do email Marketing
- Engage with your customers via email throughout their lifecycle.
- Plan, execute, and measure email-marketing campaigns
- Explaining how to create popup form to gain organic followers via email.
- Outline the process for developing content campaigns.
- Create a content plan with key messaging
- Assess which content marketing tactics meet specific marketing and business goals.
- Determine the key metrics for measuring and optimizing content marketing tactics.
- Select appropriate influencers for your project and determine your influencer outreach strategy.
- Curate and modify digital content across your social channels.
- Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
- Use of CRM (Customer Relationship Management) & Marketing automation tool
- Google Analytics
- Clear understanding of how to leverage the detailed information on Google Analytics
- Learn how to track a link using Google Analytics
- Google Search Console
- In depth tutorial on how to use Google Search Console
- Google TagManager
- Explain how to use Google TagManager to track links on your website
- Structured Data Markup Helper
- Explore how to use structured data markup helper to boost your local SEO
What is Digital Marketing?
Digital marketing is the promotion of products or services using digital channels to reach and engage with customers.
It involves leveraging online platforms, such as search engines(Google etc), social media, AI, email, and websites, to connect with your target audience.
Imagine the internet is a vast ocean teeming with potential customers like fish. Digital marketing is like being a skilled fisherman. You use a variety of tools and techniques – from casting a wide net (like social media) to using specific bait (targeted ads) – to catch the right kind of fish (your ideal customers).
Digital marketers analyse the ocean (online data), study fish behaviour (customer preferences), and constantly adjust their approach to maximize their catch (sales and conversions).
It’s about understanding where your target audience hangs out online, what they’re interested in, and how to create compelling content that grabs their attention and encourages them to take action.
Kickstart your career with our NEST Program
1-1 Mentorship
Everyone’s career transformation journey is different, so you’ll have 1-on-1 session from a dedicated career coach
Portfolio
Showcase your newfound skills and impress recruiters with a professional portfolio we help you create
Internship Placement
Gain valuable industry experience through an internship secured through our network of 100+ partner companies.
Interview Prep
Develop your interview skills with our comprehensive guide and preparation support & mock interviews
LinkedIn profile
Make a strong first impression on potential employers with help of our team. This includes a professional headshot for your LinkedIn profile
Craft A Winning CV
If your intention is to get a job, you get expert guidance on building and optimising a compelling CV to land interviews.
Next Digital Marketing Course
5th May, 2025
Our education advisors can talk you through the payment options available to you. Start your career in Digital Marketing today.
Flexible payment plans available. Our team can help answer any of your questions about the course. Get in touch.
Mastery
Intensive training + portfolio + Associate + SEO + Google Certification
N300,000
N250,000
Extended registrations ends April 20th
Nest
Intensive training + portfolio + Internship placement + Interview prep & more
N400,000
N350,000
Extended registrations ends April 20th
Testimonials
What our clients say about us?
Become a Certified Digital Marketing Professional
Earn an employer-recognized certificate and get a professional portfolio that will help you get hired.
0
K+
grads have chosen Torilo Academy to launch new careers or upskill to greater heights
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since TA has been dedicated to transforming the careers and lives of our students
0
%
of graduates report positive career outcome and secure jobs within few months of graduation
Join our growing community of 7,500+ alumni
Alumni Stories
From Marketing Novice to Digital Strategist: How Torilo Academy's Course Landed Me My Dream Role
Through hands-on training at Torilo Academy, I mastered digital marketing essentials. The practical skills and portfolio building helped me secure a position as a Digital Strategist.
- Watch Story
From Marketing Novice to Digital Strategist: How Torilo Academy's Course Landed Me My Dream Role
Through hands-on training at Torilo Academy, I mastered digital marketing essentials. The practical skills and portfolio building helped me secure a position as a Digital Strategist.
- Watch Story
You're in good company. Our Alumni work with leading organisations.
FAQs
Torilo Academy's Frontend Development course focuses primarily on React as our main framework, with additional modules covering Vue.js fundamentals.
Yes, responsive design is thoroughly covered and integrated into all projects. You'll learn mobile-first development, CSS Grid, Flexbox, media queries, responsive typography, and adaptive images. Projects require implementation across multiple device sizes, and we teach testing methodologies for ensuring consistent experiences across devices.
JavaScript is a cornerstone of our curriculum. We cover everything. The course is dedicated to core JavaScript before introducing frameworks, ensuring you have a solid foundation.
Yes! Our project-based approach includes building several complete frontend applications. Projects range from static sites to complex single-page applications with state management, API integration, and advanced UI patterns.
Yes! You'll understand the trade-offs between different styling approaches and learn when each is most appropriate for different project requirements.
Learn high-quality skills from home with our online courses. Watch recorded lessons whenever you want, join live sessions with teachers, and use tools to work with other students on projects. Our courses are designed so everyone can take part, including people with disabilities.
To enroll, click the apply button an complete the application form with your personal details. Upon completion, a personnel will contact you on how to proceed.
