Become a highly-skilled Product Manager
Accelerate your product management career from the best hands providing cutting-edge skills
Next Start date
9th May, 2025
Extended registrations ends April 20th
Duration
8 weeks
Schedule
Saturdays 10am - 12Noon
Format
Online
What you will learn
- Who is a Product Manager?
- What is a Product? Products and Product Managers
- The Big, Bloated, Blue Bird
- Three Different Types of Product Manager Roles
- How to Think About the Type of PM You Want to Be
- Product vs. Project Management
- A Day in the Life
- Why Product
- Management is Awesome
- The World of Product Management
- SQL, Service Businesses, and All About Being a PM
- The Four Major Phases of the Product Life Cycle
- Product Lifecycle Phases: Real World Examples
- The Product Development Process
- Getting Deeper Into the Product Development Process
- Product Lifecycle and Development
- What is “Lean Product Development”?
- What is “Agile”?
- What is “Scrum” and How Does it Work?
- What is “Kanban” and How Does it Work?
- What is Waterfall Development?
- Real World Examples of Waterfall and Agile
- Introduction to Ideas and User Needs
- Where Ideas Come From as a PM
- On the Origin of Ideas
- Getting to the Real User Needs
- Separating the Signal from the Noise
- Users vs. Customers
- Ideas and User Needs
- Finding Competitors as a Product Manager
- Direct / Indirect / Potential Competitors and Their Impact
- One Company to Rule Them All
- The Five Criteria for Understanding Competitors
- The Last Three Criteria for Understanding Competitors
- The Dating Game
- What’s a Feature Table?
- Putting Together a Feature Table
- Oculus Rift Between Your Friends
- Practice Building a Feature Table
- Analyse Specific Features
- Monitoring Competitors
- What Do We Ultimately Care About as a PM?
- Project Management for PMs
- Technology for Product Managers
- What is Customer Development?
- Key Differences in Customer Development
- Who You Should Talk To
- Finding Interviewees Externally
- Finding Interviewees Internally
- How to Get Them to Talk
- Practice Writing Emails
- How to Run a Customer Interview Correctly
- Putting the GO in Pokemon Go
- Good Questions, Bad Questions
- Building User Personas Off Your Interviews
- Real World Example of a User Persona
- The Product Manager & The Data Diet
- Conceptualising the Solution
- Defining Success and Measuring Results
Throughout this course, you will be introduced to Artificial Intelligence (AI) concepts and tools that can enhance your productivity and workflow. You will learn how to leverage AI to automate tasks, gain insights, and improve overall efficiency.
Your instructor will guide you through the exploration of various AI tools and technologies, tailored to the specific needs and goals of the course. This hands-on experience will enable you to develop practical skills and apply AI solutions to real-world problems.
What is Product Management?
Product Management: Building Products People Love
Imagine you’re the captain of a ship.
You decide where the ship should go, what it should carry, and how to get there safely and efficiently. That’s essentially what a product manager does.
A Product Manager is the person responsible for the success of a product. They bridge the gap between the technical team (engineers, designers) and the business side (sales, marketing) by defining product requirements, and working with cross-functional teams to develop, launch, and improve products.
What does a Product Manager do?
Understanding the market: They identify customer needs and desires. For example, if people are tired of waiting in long queues at the bank, a product manager might think, “Let’s create a mobile banking app.”
Defining the product(Software): They create a detailed plan for the product, outlining its features, target audience, and goals.
Building a team: They assemble the right people to develop the product.
Launching and growing: They oversee the product launch and continuously improve it based on user feedback.
In essence, a product manager is a visionary who brings an idea to life and ensures it meets the needs of the market.
Kickstart your career with our NEST Program
1-1 Mentorship
Everyone’s career transformation journey is different, so you’ll have 1-on-1 session from a dedicated career coach
Portfolio
Showcase your newfound skills and impress recruiters with a professional portfolio we help you create
Internship Placement
Gain valuable industry experience through an internship secured through our network of 100+ partner companies.
Interview Prep
Develop your interview skills with our comprehensive guide and preparation support & mock interviews
LinkedIn profile
Make a strong first impression on potential employers with help of our team. This includes a professional headshot for your LinkedIn profile
Craft A Winning CV
If your intention is to get a job, you get expert guidance on building and optimising a compelling CV to land interviews.
Next Digital Marketing Course
9th May, 2025
Our education advisors can talk you through the payment options available to you. Start your career in product management today.
Flexible payment plans available. Our team can help answer any of your questions about the course. Get in touch.
Accelerator
Intensive training + portfolio
N350,000
N300,000
Early bird offer ends April 20th
Nest
Intensive training + portfolio + Internship placement + Interview prep & more
N450,000
N400,000
Early bird offer ends April 20th
Testimonials
What our clients say about us?
Become a Certified Product Management Professional
Earn an employer-recognized certificate and get a professional portfolio that will help you get hired.
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K+
grads have chosen Torilo Academy to launch new careers or upskill to greater heights
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since TA has been dedicated to transforming the careers and lives of our students
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%
of graduates report positive career outcome and secure jobs within few months of graduation
Join our growing community of 7,500+ alumni
Alumni Stories
From Marketing Novice to Digital Strategist: How Torilo Academy's Course Landed Me My Dream Role
Through hands-on training at Torilo Academy, I mastered digital marketing essentials. The practical skills and portfolio building helped me secure a position as a Digital Strategist.
- Watch Story
From Marketing Novice to Digital Strategist: How Torilo Academy's Course Landed Me My Dream Role
Through hands-on training at Torilo Academy, I mastered digital marketing essentials. The practical skills and portfolio building helped me secure a position as a Digital Strategist.
- Watch Story
You're in good company. Our Alumni work with leading organisations.
FAQs
Yes, Torilo Academy's Product Management course provides in-depth coverage of agile methodologies including Scrum. You'll learn to facilitate sprint planning, daily standups, retrospectives, and effectively use tools like Jira and Trello to manage agile workflows.
Absolutely! You'll learn different road mapping approaches (timeline, outcome-based, theme-oriented), how to prioritize features strategically, communicate product vision, and adapt roadmaps as market conditions change.
User research is fundamental to our product management approach. The curriculum is dedicated to research methodologies including surveys, usability testing, analytics interpretation, and competitive analysis. You'll learn to synthesize research findings into actionable product decisions.
Data-driven product management is emphasized throughout our course. You'll learn to establish meaningful KPIs, set up analytics tracking, analyze user behavior, create measurement plans, and develop data-informed product strategies.
Absolutely! We dedicate several modules to launch planning, covering go-to-market strategies, beta testing programs, marketing coordination, sales enablement, and post-launch measurement. You'll create comprehensive launch plans and learn how to manage the complete product lifecycle from ideation through launch and iteration.
Yes, we cover various monetization models (freemium, subscription, transactional), pricing psychology, value-based pricing, pricing research techniques, and revenue optimization strategies. You'll learn to develop pricing structures aligned with product value and market positioning.
Learn high-quality skills from home with our online courses. Watch recorded lessons whenever you want, join live sessions with teachers, and use tools to work with other students on projects. Our courses are designed so everyone can take part, including people with disabilities.
To enroll, click the apply button an complete the application form with your personal details. Upon completion, a personnel will contact you on how to proceed.
